Rethinking Business Education

Jasper Johns – My visit to the recent exhibition
September 26, 2017

Rethinking Business Education.

To celebrate their 25th Anniversary, the Chartered Association of Business Schools (CABS) commissioned Ocean to design this book. In it is a collection of forward-thinking articles from business leaders, policy-makers and business academics.

Each author takes a "unique view on how business schools can remain relevant and adapt in an unpredictable business and economic climate disrupted by nationalism, social inequality and rapid technological innovation".

The book includes personal viewpoints from a wide variety of business school and education notables and also has contributions from Sir Martin Sorrell, chief executive of WPP, and Carolyn Fairbairn, director general of the CBI.

Ocean wanted to create something that was serious that had impact and authority. All imagery was kept to black and white and layouts made use of a good balance of white space and written content throughout. Articles where punctuated from time to time with double page business school environment images to allow the reader time to pause between articles. The CABS brand red was used in moderation throughout for emphasis of key words and also boldly used to create a strong, distinct cover.

It was lunched at the CABS Annual Conference in November 2017.

Download the publication here

More work for the Chartered Association of Business Schools can be seen here.
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