The Chartered Association of Business Schools (CABS)
CABS are the voice of the UK’s business and management education sector. They support their members to maintain world-class standards of teaching and research, and help shape policy and create opportunities through dialogue with business and government.
They hold four annual conferences and Ocean were asked to design a logo for each.
The logos had to include the title of the conference, the year which could be updated annually and an image or icon that would reflect the tone and audience of each event.
Other considerations were that the logos had to look distinctive and at the same time only use CABS brand values and colours, work at different sizes both in print and digital media and also be legible in black and white.
Below are the final individual results for each.
Client: Chartered Association of Business Schools