The redesigned logo retains a pared down version of the retained 'agora' and turning it 90 degrees accentuates the curves on the two C' of CIC.
Simplifying the company's name to the acronym 'CIC' meant that the new strapline could be strongly feature without dominating the whole.
Finally replacing the old company red with a fresh and vibrant green meant it had more impact.
The new brand identity had to be applied to company letterheads, business cards etc.