Debenham Thouard Zadelhoff (DTZ)
DTZ, now part of the Cushman & Wakefield brand, approached Ocean to ask if we could create a wayfinding solution to 'The Terrace, Longmarket
', a shopping area within Canterbury city centre. The site consists of a pavement shopping area and a cafe terrace level above which is approached by a set of stairs at either side of the site. The present signage was very old, unattractive and said nothing about the retail experience. Because of this footfall to the terrace area was very small.
DTZ set the task to make this area more prominent to encourage more footfall onto the terrace area as the client was developing more retail and cafe space there. At the same time make the whole location a desirable place to shop, meet and relax. A new wayfinding solution was needed that was visually eye catching and created more emotion and warmth which would help this goal become achievable.