Ocean’s solution was to develop a vibrant and engaging brand identity that would appeal to business schools and SME audiences. The use of bright colours and shapes help to create an image of the SBC as current, dynamic, and not purely academic.
Ocean also had to make sure that the parent brand (Chartered Association of Business Schools) sat well alongside the new SBC brand when ever possible.
A new responsive website was designed and developed with the help of mjdigital.co.uk
who workded with our style sheets to bring the content to life.
Templates were created for roller banner stands, html newsletters, brochures, folders and the Twitter banner.
Ocean also created a set of brand guidelines so that the identity could be implemented inhouse.