ISOUG
July 5, 2021
Family Talk
July 5, 2021
AUGR
Client: AUGR AUGR is an AI device that talks, listens, and interviews as you make a broadcast quality recording of your life story.
Brand identity
The brief was to create a distinct logo that reflected the essence of what the AUGR product does and also reflected the cutting edge technology involved with the AI product.
Our solution was to create a simple text based design integrated into a 'sound wave' visual. The cool blue/green colour was chosen to reflect a calmness that the talking device would produce when set to interview mode.
Video production
As well as the brand identity, we also created a wide variety of marketing and promotional material including nine videos using still life storys that we brought to life using words and spoken voice-overs.
Social media advertising
We also created some Facebook/YouTube ads. One centred on what would happen to all those life stories once the storyteller was no longer around to share them. The second was a fun 'voice-over' video that played on the AI quality and uniqueness of the product.