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ISOUG
July 5, 2021![](https://i0.wp.com/www.ocean-design.com/wp-content/uploads/2021/07/FT_Cover_image.jpg?resize=150%2C150&ssl=1)
Family Talk
July 5, 2021![](https://i0.wp.com/www.ocean-design.com/wp-content/uploads/2021/07/Holding-Image.jpg?fit=1958%2C1377&ssl=1)
AUGR
Client: AUGR AUGR is an AI device that talks, listens, and interviews as you make a broadcast quality recording of your life story.![](https://i0.wp.com/www.ocean-design.com/wp-content/uploads/2021/07/Augr_Logo_RGB.png?fit=1438%2C964&ssl=1)
Brand identity
The brief was to create a distinct logo that reflected the essence of what the AUGR product does and also reflected the cutting edge technology involved with the AI product.
Our solution was to create a simple text based design integrated into a 'sound wave' visual. The cool blue/green colour was chosen to reflect a calmness that the talking device would produce when set to interview mode.
Video production
As well as the brand identity, we also created a wide variety of marketing and promotional material including nine videos using still life storys that we brought to life using words and spoken voice-overs.
Social media advertising
We also created some Facebook/YouTube ads. One centred on what would happen to all those life stories once the storyteller was no longer around to share them. The second was a fun 'voice-over' video that played on the AI quality and uniqueness of the product.