The outcome
Ocean took their inspiration from exploration, expedition, travel and journeys, reflecting the way visitors would be getting ready to travel to the event, their different journey around the fair and the exploration they would do whilst there.
We created a set of travel-related assets of tickets, labels, stamps, symbols and other ephemera. These were then used in many ways and colours throughout the show guide, lanyard, adverts, promotional literature, signage etc to tie everything together and create a unified identity for the event.