DTZ
April 14, 2016
Astins
March 11, 2016

The Institute of Highway Engineers

The IHE is run by and for practical engineers and allied professionals who have ideas and commitment to sustainability and integrity. They also promote and support training and professional development for highway transportation professionals.

Ocean has worked with the IHE on a wide variety of their marketing. Here is a selection of some of the work.

Left is a 8 page, A5, new membership leaflet used at events and trade fairs.

Client: The Institute of Highway Engineers

Website: www.theihe.org
A selection of 4 page, A5 leaflets outlining training courses available to their members.

The leaflets are also produced as pdf files available for download from the IHE website.
In early 2016 the IHE established a new virtual national academy offering industry-led training in highway engineering.

The new IHE Highway Engineering Academy will be a training hub for the next generation of highway professionals and will deliver the qualifications, skills and knowledge demanded by the highways industry and in short-supply today.

There will also be the opportunity for qualified engineers and technicians to refine and upgrade their skill set for working within the highways industry.

To help market this new venture, Ocean were asked to create the design of an online document that would also become, in time, a printed brochure which could be bound into a folder.

Our solution was to keep the content within the brand styling we had created for all other work we had produced. We created a tab-like feature down the side of the pages which acts as a guide to the different sections. This would become a set of die-cut tabs once produced as a printed folder. The online version was fully interactive with links to take the viewer to the different sections, from one page to the other and also to be able to print with the click on an icon.

Two of the four sections are complete with the other two to be finalised later in the year.