Indigo Planning
Small Business Charter
June 25, 2017
The Construction Industry Council
October 28, 2016
Indigo Planning
Indigo is one of the UK’s largest independent planning consultancies. They underwent a rebrand in 2017 to make themselves more competitive, create a ‘better informed’ presence online and become more ‘London centric’ in appearance so that they would be able to compete with their bigger competitors whilst at the same time maintain the importance of their regional offices contribution to the business. Ocean was commissioned to roll out the new brand identity to create fresh marketing, promotional and information templates. The launch of the rebrand coincided with a new office move where all staff were given a presentation about the new brand identity and were all presented with a small box of goodies which included a simple branded concertina folded leaflet, note books, pencils and some coloured sweets. Client: Indigo Website www.indigoplanning.com
New stationery was created for the head and divisional offices along with colour-coded business cards depending on location.
Templates were created for an online, digital newsletter,
a two page briefing document template,
a report and planning statement template,
and a range of cover and page options for their credentials documents.
Other templates for social media, html newsletters, email signatures, CVs and reports were also produced along with some presentation materials such as roller banners.
