We have been designing reports and annual reviews for many years now and one of the issues that some clients often struggle with is what visual content are they be able to provide to help illustrate the written content.

Many just do not have the budget for commissioning new photography and the constant overuse of their own in-house image resources becomes very repetitive. Some turn to image libraries which can be very useful but at the same time, runs the risk of using something that has also been associated with other organisations and/or campaigns. I also think that people these days know when something is a stock image rather than the real deal and so dilutes the brand image and values.

Most reports and reviews are stuffed with interesting facts and figures that often get lost within the body of the text but with careful, considered design, these elements can be used to great effect and brought visually to life for very little cost. These nuggets of information can be designed in a unique way that adheres to a company's brand identity and and at the same time be colourful and sometimes playful, proving to be extremely vital in helping pull out and making sense of important information to make a text-heavy document more accessible to the reader.