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Chartered Association of Business Schools
The Construction Industry Council
October 28, 2016
City Cloisters
August 31, 2016
The Chartered Association of Business Schools (CABS)
CABS are the voice of the UK’s business and management education sector. They support their members to maintain world-class standards of teaching and research, and help shape policy and create opportunities through dialogue with business and government. Client: Chartered Association of Business Schools Website www.charteredabs.orgAnniversary publication
To celebrate their 25th Anniversary, CABS commissioned Ocean to design a book. In it is a collection of forward-thinking articles from business leaders, policy-makers and business academics. Each author takes a unique view on how business schools can remain relevant and adapt in an unpredictable business and economic climate disrupted by nationalism, social inequality and rapid technological innovation. The book includes personal contributions from Sir Martin Sorrell, chief executive of WPP, and Carolyn Fairbairn, director general of the CBI. Ocean wanted to create something that was serious, had impact and authority. All imagery was kept to black and white and layouts made use of a good balance of white space and written content. Articles where punctuated from time to time with double page images to allow the reader time to pause. It was lunched at the CABS Annual Conference.
Conference branding
Each year, the CABS hold four annual conferences and Ocean were asked to design a logo for each. The logos had to include the title of the conference, the year which could be updated annually and an image or icon that would reflect the tone and audience of each event. Other considerations were that the logos had to look distinctive and at the same time only use CABS brand values and colours, work at different sizes both in print and digital media and also be legible in black and white. Below are the final individual results for each.
The Chartered ABS Annual Conference
This is the flagship conference and is for their most senior people in membership.
The logo has been designed using the CABS corporate colours and the interlocking building blocks provide a vehicle for adding visual content.
Learning, Teaching & Student Experience Conference
This logo has a more contemporary tone to reflect the more relaxed feel as this event attracts a more relaxed crowd of teachers and students. It has the widest age range and mix of seniority. The colours palate and interlocking shapes has been chosen to add a more innovative quality.
Professional Managers' Annual Conference
The third logo is aimed at non-academic staff and adopts a more corporate tone through the use of the subdued colour palate. Four option corner options are available to use and other shapes have been developed to carry the theme and incorporate images.