The Chartered Association of Business Schools (CABS)
CABS are the voice of the UK’s business and management education sector. They support their members to maintain world-class standards of teaching and research, and help shape policy and create opportunities through dialogue with business and government.
Client: Chartered Association of Business Schools
To celebrate their 25th Anniversary, CABS commissioned Ocean to design a book. In it is a collection of forward-thinking articles from business leaders, policy-makers and business academics.
Each author takes a unique view on how business schools can remain relevant and adapt in an unpredictable business and economic climate disrupted by nationalism, social inequality and rapid technological innovation.
The book includes personal contributions from Sir Martin Sorrell, chief executive of WPP, and Carolyn Fairbairn, director general of the CBI.
Ocean wanted to create something that was serious, had impact and authority. All imagery was kept to black and white and layouts made use of a good balance of white space and written content. Articles where punctuated from time to time with double page images to allow the reader time to pause.
It was lunched at the CABS Annual Conference.